Pride Sponsorship Opportunities

Great Reasons to Sponsor Edmonton’s Pride Festival

A Direct Connection to the GLBT Community

The Pride Festival is an event that our community cares deeply about and embraces as a vital celebration of our lives and history. With over 1.24 million gay and lesbian Canadians and a minimum estimated 7 million more identifying as bisexual, this lucrative market is conservatively valued at $75 billion. Highly responsive to businesses that support our community, recent studies indicate that 66% of gays and lesbians are loyal to brands that promote themselves within the community and 75% would do business with LGBT Sponsors.

It’s Important

We have achieved many milestones for equality, and today the Pride Festival attracts people of all backgrounds, sexual orientation and ethnicities, reflecting the positive change in mainstream attitudes towards sexual minorities and the creation of a more inclusive society.

It Brings People Together

There is no other event in the city that brings together all the different parts of the community with the sole purpose of celebrating Pride. Groups want to be involved in some aspect of Pride by either being in the Parade or being visible at the Festival at Churchill Square or hosting and organizing an event. The Pride Festival attracts more people than any other LGBT event, and is not limited to strictly the LGBT community.

Profile Your Organization

Your sponsorship shows that you support your community, and want to contribute to the greater good of all. The LGBT community and the people in their lives are a valuable demographic, and Pride sponsorship is a direct way to put you in front of the community in 2012.